At b4444, your privacy is not a checkbox — it is a fundamental part of how we run the platform. This Privacy Policy explains in plain English what personal information b4444 collects from Pakistani players, why we collect it, how we use it, and the rights you hold over your own data at every stage of your account lifecycle.
Six core commitments that define how b4444 handles your personal information.
b4444 collects only the personal information that is strictly necessary for account registration, identity verification, payment processing, and responsible gaming compliance. We do not collect data we have no legitimate use for.
All personal and financial data transmitted between your device and b4444's servers is protected by SSL/TLS encryption. Stored data is further protected using industry-standard encryption at rest, ensuring your information is never exposed in plain text.
b4444 does not sell, rent, or trade your personal information to third-party marketers or data brokers. Your data is shared only with the specific service providers and regulatory bodies described in this Privacy Policy, for stated purposes only.
You have the right to request a full copy of the personal data b4444 holds on your account at any time. Data access requests are processed within 30 days of receipt and fulfilled at no charge to the player.
Subject to our legal retention obligations, you may request deletion of your personal data upon closing your b4444 account. We will confirm deletion within 30 days, except for data we are required by law or licensing obligations to retain.
b4444 will never send you promotional communications without your explicit consent. You may withdraw marketing consent at any time via your account preferences or by contacting our support team, and we will honour the opt-out promptly.
This Privacy Policy ("Policy") describes how b4444 ("b4444", "we", "us", "our") collects, processes, stores, and protects the personal information of individuals ("you", "your", "Player") who access or use the b4444 platform, including the website at b4444.im, the mobile interface, and all associated gaming, wallet, and support services.
b4444 takes the privacy of its Pakistani players seriously. We operate in full compliance with applicable data protection legislation and the requirements of our international gaming licence. By registering an account or continuing to use the b4444 platform, you acknowledge that you have read and understood this Policy.
This Policy was last updated on 1 January 2026. Where material changes are made, b4444 will notify registered players via email or on-platform notification prior to the revised Policy taking effect. This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy.
b4444 is an internationally licensed online gaming platform serving players across Pakistan, including Karachi, Lahore, Islamabad, Faisalabad, and beyond. For the purposes of data protection law, b4444 is the data controller in respect of personal information collected through the b4444 platform.
As data controller, b4444 determines the purposes and means by which your personal information is processed. Where b4444 engages third-party processors to handle personal data on our behalf, we do so under contractual arrangements that bind those processors to appropriate data protection standards.
If you have any questions about how b4444 handles your personal data, or wish to exercise any of your data rights, you may contact our data protection team at the address set out in Section 14 of this Policy.
b4444 collects personal information from you through several channels: directly when you register or interact with the platform, automatically through your use of the platform, and from third parties such as payment processors and identity verification services. The categories of personal data we collect are set out below.
When you create a b4444 account, we collect:
To fulfil our anti-money laundering and responsible gaming obligations, we may collect:
When you access the b4444 platform, we automatically collect:
b4444 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data (outside responsible gaming disclosures you voluntarily provide), or biometric data beyond identity document images required for KYC.
b4444 uses the personal data we collect for the following specific purposes. We do not use your data for any purpose that is incompatible with those stated below without first obtaining your explicit consent.
| Purpose | Data Categories Used |
|---|---|
| Account registration and identity verification | Registration data, KYC documents |
| Processing deposits, withdrawals, and gaming transactions | Financial data, registration data |
| Preventing fraud, money laundering, and underage gambling | All categories as relevant |
| Delivering customer support and resolving disputes | Registration data, communications data, transaction data |
| Responsible gaming monitoring and intervention | Usage data, transaction data, registration data |
| Platform security, fraud detection, and abuse prevention | Technical data, financial data |
| Regulatory compliance and licensing obligations | Registration data, KYC documents, transaction data |
| Personalising your b4444 experience and game recommendations | Usage data, transaction data (with consent) |
| Sending promotional communications (where consent is given) | Registration data, marketing preferences |
| Platform analytics and product improvement | Technical data, usage data (aggregated/anonymised) |
b4444 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
b4444 does not sell your personal information to any third party. We share personal data only in the specific circumstances described below, and only to the extent necessary for the stated purpose.
To process deposits and withdrawals in PKR, b4444 shares necessary financial and identity data with our approved payment processors, including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank. These processors act as independent data controllers in respect of transactions processed through their own systems and are subject to their own privacy policies and applicable Pakistani financial regulations.
b4444 may engage third-party KYC and AML compliance vendors to assist with identity document verification, liveness checks, and sanctions screening. These vendors are bound by data processing agreements and are prohibited from using your data for any purpose other than the verification service they provide to b4444.
b4444 is required by law and by the terms of our gaming licence to share player information with relevant regulatory and law enforcement authorities upon valid request. This includes disclosures required under AML legislation, licensing authority audits, and court orders. b4444 will not notify players of such disclosures where doing so would be unlawful or would prejudice an active investigation.
b4444 uses third-party technology partners to power certain platform features, including cloud hosting infrastructure, analytics platforms, and customer support tools. These partners process personal data solely on b4444's instructions under data processing agreements and do not use player data for their own purposes.
In the event of a merger, acquisition, restructuring, or sale of all or part of b4444's business, player personal data may be transferred to the acquiring entity as part of that transaction. We will notify affected players of any such transfer and the privacy terms that will apply going forward.
b4444 will never share your personal data with third-party marketers, data brokers, or unrelated commercial entities without your explicit prior consent. If you receive unsolicited marketing purportedly from b4444 from an unknown source, please report it to support immediately.
b4444 uses cookies and similar tracking technologies to provide a functional, personalised, and secure gaming experience. A cookie is a small text file stored on your device by your browser when you visit the b4444 platform.
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Session management, authentication, security tokens, fraud prevention | Yes — cannot be disabled |
| Functional | Remembering your language preferences, game settings, and responsible gaming limits | No — opt-in |
| Analytics | Aggregated platform usage statistics used to improve b4444's services | No — opt-in |
| Marketing | Tracking promotion engagement to assess bonus campaign effectiveness (internal only) | No — opt-in |
You can manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging into your b4444 account and accessing core platform features.
b4444 retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law and our licensing obligations. The following general retention periods apply:
Where retention beyond the above periods is required by a court order, regulatory direction, or active legal proceedings, b4444 will retain the relevant data until that obligation is discharged.
As a b4444 player, you hold a number of rights in respect of your personal data. b4444 is committed to facilitating the exercise of these rights in a straightforward and timely manner.
To exercise any of the above rights, please contact b4444 support using the details in Section 14. We will acknowledge your request within 5 business days and fulfil it within 30 calendar days. b4444 may need to verify your identity before processing a data rights request.
b4444 implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security programme includes:
While b4444 applies robust security measures, no internet-based platform can guarantee absolute security. You can strengthen your own account security by using a unique, strong password for b4444 and enabling two-factor authentication in your account settings.
In the event of a personal data breach that poses a risk to your rights and freedoms, b4444 will notify the relevant supervisory authority within 72 hours of becoming aware and will communicate with affected players without undue delay where required.
b4444 services are strictly for individuals aged 21 and above. b4444 does not knowingly collect personal data from anyone under the age of 21. If we discover that personal data has been collected from an underage individual, that account will be immediately closed and all associated data deleted, subject to any legal retention obligations.
b4444 employs age verification checks at registration and may request documentary proof of age at any point during the account lifecycle. If you are a parent or guardian and believe your child has registered a b4444 account, please contact us immediately at the address in Section 14 so we can take appropriate action.
The b4444 platform may contain links to third-party websites or services — for example, payment provider portals. b4444 is not responsible for the privacy practices of those third parties and this Policy does not apply to any external site. We encourage you to review the privacy policy of any third-party service you access from a link on the b4444 platform before submitting any personal information to that service.
b4444 reserves the right to update or revise this Privacy Policy at any time. Where we make a material change to the way we process your personal data, we will provide advance notice to registered players via email or a prominent on-platform notice before the change takes effect. The updated Policy will be published on this page with a revised effective date at the top.
Your continued use of the b4444 platform following the effective date of any revised Policy constitutes your acknowledgement of the changes. If you do not accept the revised Policy, you should cease using the platform and contact support to close your account.
If you have any questions about this Privacy Policy, wish to exercise a data right, or want to raise a concern about how b4444 handles your personal information, please contact our data protection team using the details below. All communications should be in English and should include your registered b4444 username to help us locate your records promptly.
Email: [email protected]
Subject Line: Privacy / Data Request
Response Time: We acknowledge all data-related requests within 5 business days and aim to resolve them within 30 calendar days.
If you are not satisfied with b4444's response to a privacy complaint, you have the right to escalate your complaint to the relevant supervisory authority in your jurisdiction, or to the dispute resolution body designated by b4444's gaming licence authority.
b4444 is committed to resolving all privacy concerns fairly and transparently. We take every data complaint seriously and treat all correspondence regarding personal data with strict confidentiality.
Your data is safe, your play is fair, and your winnings are yours. Join thousands of Pakistani players who trust b4444 for cricket betting, live casino, and slots — all in PKR.